Honestly physicists don’t actually know what measuring is either. We don’t know when exactly the system is considered “measured” in the chain of entanglement, this is called the Measurement Problem.
Answers range from “shut up don’t think about it” to “there’s an infinite amount of universes split from each other for each quantum event!”.
Feels similar to the Plato quote “those who seek power are unworthy of that power”.