Summary
Denmark and the Netherlands criticized Trump’s demand that foreign companies with U.S. government contracts eliminate diversity, equity, and inclusion (DEI).
Denmark called for a coordinated EU response, labeling the move a potential trade barrier.
The Trump administration sent letters to European firms—including in France and Belgium—warning they must comply with a DEI ban or risk losing U.S. contracts.
European officials condemned the letters, defending DEI as essential to corporate responsibility. The EU Commission is reviewing the situation, while the U.S. State Department called the effort a compliance measure.
I love this example because flaming hot Cheetos are super popular outside the Latino market, too. I bet there’s not a middle school in the country where kids don’t love them.