It started off as being aware of systemic social issues, for example how racism isnt just “well gee I dont like black folks”, but is ingrained in society in all kinds of ways - for example, if you’re black you’re more likely to be pulled over while driving, stuff like that. Conservatives didn’t like or understand that because they thought “I have nothing against black folk so I can’t be racist!” While not understanding that it goes deeper than that.

Then it turned into woke means anything that conservatives dont like. Many of them can’t define it beyond that.

I tend to assume malice with regards to the news. They likely dont want to drive people to his give him traffic because then they might agree with him.

The news are owned by the same billionaire class as the companies that make many products.