To offer a counter point: I’ve owned 3 different VivoActive 3 Music watches for about 2 years each. All of them had the screen stop working. Could be my bad luck, but I wasn’t super rough with them (never wore them in water)

I would argue this is actually one of the most effective ways to respond. If enough people do it then the company has to react somehow (by pivoting, etc.). Obviously an organized effort would be better, but the “vote with your money” method isn’t anything to ridicule.